What we do
Promoting your business if that business wants to grow and receive ever-increasing numbers of customers but promoting it faster than a competitor’s business can be an expensive undertaking if not go about in the right way. Advertising has been a strategy of businesses ever since their inception, but the types of advertising have continuously changed.
At first word of mouth or signs in windows were the only form of advertising but then came newspapers which could hold advertisements. Of course, the introduction of first the radio and then TV opened opportunities for advertising with a far greater number of people to see them. Eventually, the internet was introduced and that provider a still wider audience for advertising to and often at cheaper rates.
Promotional marketing campaigns should always keep a particular purpose in mind. Some promotions exist to bring new customers to a company, while others focus on ensuring repeat business from existing customers. Regardless of who the target is, a company should have a clear goal that it can measure before starting a new promotional campaign.
There are four basic types of promotion and will be next to you to help you:
- Advertising
- Sales Promotion
- Personal Selling
- Publicity.
Marketing Strategy
Ensure business growth through data driven marketing strategies and effective implementation.
The success of any product depends on how innovative its marketing strategy and effective implementation of it is. However, in today’s competitive environment, marketers need to adopt a data driven approach for developing and implementing such innovative marketing strategies.
Determining the right customers to target, positioning and marketing mix – product, price, distribution, promotion – based on meaningful data and customer insights not only meets the customer needs but also ensure the business growth.
Market Assessment
Identify the new market opportunities and make better business decisions.
Before plunging into a new market or launching a new product, conducting a market assessment is essential to determine if the opportunities available in the new or existing market.
A well-executed assessment of the market – customers, competitors, industry- empower companies to decide where to allocate the available resources and how to seize the identified market opportunities.
The goal of any promotional marketing campaign
Ultimately, the goal of any promotional marketing campaign is to raise awareness about a product or increase its appeal.
Promotional marketing has the advantage of being valuable to both new customers and existing customers – it offers new customers a reason to try the product for the first time, while building loyalty in existing customers.
Marketing Analytics
Discover actionable insights to optimize the marketing performance.
Due to technology eruption, today’s companies have more data than ever at its disposal. But deriving actionable insights from it to measure and optimize the marketing performance remains a potent challenge for marketers. We believe that taking an integrated analytics approach is the key to uncover actionable insights for any good purpose.
Product refers to either a physical product or services you plan on offering. Some of the product areas that should be included in this section are:
- Functionality
- Packaging
- Quality
- Warranty
- Brand name
- Related products or services
- Advertising
- Marketing budget
- Promotional strategy
- Publicity and public relations
- Sales force
- Sales promotion
The pricing section addresses the way you plan on pricing your product or service. The aspects of pricing you will need to address are:
- Bundling (if you have related products/services)
- Pricing flexibility
- Pricing strategy
- Retail price
- Seasonal Price (if applicable)
- Wholesale (volume) price
Also known as Distribution, this section is all about the delivery of your product or service to your customer. Here are the areas you will need to cover:
- Distribution centers
- Distribution channels
- Inventory management
- Logistics
- Order processing
- Transportation
- Type of distribution
- Warehousing
Connecting people and companies
We’re connecting people and businesses so that both can thrive.
Learn about the principles that guide the way we run our advertising business.
We’re happy to help.
Companies must first determine their target customers and how best to reach them. Different kinds of customers respond well to different kinds of promotions.
Perhaps a company’s average customer is likely to use a coupon, or maybe an in-store promotion would be more effective.